[getsmart-l] Bikes belong in Ontario!

[Media Advisory]

Emacs!


Media Advisory - PHOTO OPPORTUNITY


Bikes belong in Ontario!

Media Conference in Toronto at Sweet Pete's Bike Shop, Thursday, 
September 20th at 11 AM

The Bicycle Trade Association of Canada (BTAC), with the ThinkFirst 
Foundation of Canada, an organization dedicated to preventing brain 
and spinal cord injury through education, is holding a media conference to:
    * Release the "Bikes belong in Ontario!" policy platform - a 
comprehensive policy program to promote cycling in Ontario;
    * Support the proposal of provincial investment in municipal 
cycling infrastructure and an Ontario PST exemption on bicycles and 
bicycle helmets;
    * Explain how the bicycle is the healthiest, most environmentally 
friendly and efficient means of urban transportation available to 
Ontarians; and
    * Explain how a tax exemption on helmets will promote safe 
cycling and prevent brain injuries.
The media conference will take place at Sweet Pete's Bike Shop, 1204 
Bloor Street West, on Thursday, September 20th at 11 AM.


WHAT:
Release of "Bikes belong in Ontario!" policy platform
WHERE:
Sweet Pete's Bike Shop, 1204 Bloor Street West (on the north side, 2 
blocks west of Dufferin).  See map below.
WHEN:
Thursday, September 20, 2007, 11 AM
WHO:
    * Rob White, BTAC Vice-President
    * Dr. Charles Tator, ThinkFirst Foundation of Canada President
    * Pete Lilly, Sweet Pete's Bike Shop and BTAC Founder

For more information, contact:

Brent Kulba (e|c|o media relations), 416-972-7401, kulbab at huffstrategy.com


The Bicycle Trade Association of Canada (BTAC) is the national voice 
of cycling in Canada and the hub of the Canadian bicycle industry. 
BTAC advocates, builds partnerships, promotes trade and commerce and 
seeks to motivate, unit and inspire Canadians to make bicycling the 
pre-eminent form of transportation and recreation in Canada.  See 
www.btac.org for more information.

ThinkFirst is a joint effort from not only neuroscience health 
professionals and educators, but also injury survivors, corporations, 
local businesses, and communities to prevent brain and spinal cord 
injury through education aimed at healthy behaviours in children and 
youth. See www.thinkfirst.ca for more information.


Emacs!
    
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