[greenon-l] We Conserve -- Gaining Momentum

[Conservation Council of Ontario]

Green On.
The Online Newsletter of the Conservation Council of Ontario
see www.greenontario.org for the online version and to subscribe or unsubscribe

Editor:  Chris Winter, Executive Director

Note:  The Green On. listserve is currently being used to promote our We 
Conserve Initiative
Please see www.weconserve.ca for details.


[]


July 30, 2005

In this issue...

1.  We Conserve Update
2.  Doors Closed Update
3.  Annual funding request
4.  Free Copies of Green Living



We Conserve Update
One month old and growing fast!

It's been less than a month since we officially launched our consultation 
for the We Conserve initiative.  The response has been tremendous.

Our first couple of articles on the website, www.weconserve.ca/articles/, 
looked at where the conservation and environmental movement is going, and 
at how we should scope conservation.  In short, we are at a turning point 
for the movement, where we can begin to integrate a wide range of 
conservation values into our society and economy.  How far we can take this 
transition depends on many external factors (such as the price of oil) but 
also on how well we can support that transition with social marketing and 
support services.

My thanks to those who have posted comments -- there are some excellent 
ideas on social marketing, conservation calculators, and building a movement.

I will be posting more articles in August and September to touch on 
fundraising, social marketing, the conserver economy, and a conserver 
rewards program.  Stay tuned and keep adding in your comments!




Doors Closed Update
Cool the Store and Nothing More
Last week we proposed a quick start campaign to ask stores and restaurants 
across Ontario to keep the doors closed when running an air conditioner.

The blitz of Ontario stores will run for the week of August 8, culminating 
with the second anniversary of the August 14, 2003 blackout.  This year, we 
will be able to say that we are taking action!

I'd like to express our thanks to the Ontario Chamber of Commerce, the 
Ontario Restaurant Hotel and Motel Association, and the Association of 
Municipalities of Ontario, all of whom have promoted the campaign to their 
membership.

As a result, the early list of participating groups includes ENGOs, other 
NGOs, municipalities, chambers of commerce, and companies. Here's who's 
involved to date:

Provincial

<http://www.cleanairfoundation.org/cool_shops/index.asp>Cool Shops (Clean 
Air Foundation)
is distributing 1,000 posters via their teams in Toronto, Ottawa, London, 
Peterborough, and Markham.

<http://www.thebeerstore.ca>The Beer Store
is conducting a "We Conserve" electricity conservation campaign for their 
436 retail stores.

<http://www.fpcbp.com/>Federation of Portuguese Canadian Business & 
Professionals
is distributing posters to its Ontario members

Local

London
<http://www.trea.ca/>Thames Region Ecological Association
is distributing 200 posters.

Ottawa <http://www.envirocentre.ca/>
Envirocentre
is distributing 500 posters.

Toronto<http://www.ntgc.ca/>
North Toronto Green Community
is distributing 500 posters.

Toronto<http://www.eneract.org/>
Eneract
is distributing posters.

Toronto<http://www.onetonnetoronto.ca>
One Tonne Toronto
is distributing posters.

Toronto<http://www.earthday.ca/>
Earth Day Canada
is distributing posters.

Oakville
Sudbury<http://www.sudburychamber.ca>
Greater Sudbury Chamber of Commerce
is distributing posters

<http://www.oakville.ca/>Town of Oakville
is distributing 500 posters
<http://www.oakville.ca/>
Toronto<http://www.ccecc.ca>
Canada-China Environmental Cooperation Council
is distributing posters


We still need your help!
To join in the campaign, as an organization or as an individual volunteer, 
please go to http://weconserve.ca/august2005.html




Please Donate
Make an online contribution at 
http://www.canadahelps.org/CharityProfilePage.aspx?CharityID=d16902&Language=en 


You may remember that in January we decided to postpone our annual 
donations appeal in support of the tsunami relief effort.  We also wanted 
to release the We Conserve challenge paper and give everyone a sense of 
where we are going before asking for your support.

Like many organizations, the majority of the Council's funding is project 
related, so your individual donations provide us with much-needed flexible 
funding that can be used where needed the most.

You can make an online donation at the above link (and receive an instant 
charitable receipt) or send a cheque to The Conservation Council of 
Ontario, Suite 132, 215 Spadina Avenue, Toronto, Ontario M5T 2C7.




Free Copies of Green Living
Available to NGOs for distribution to their members

www.greenlivingmagazine.ca

Re-named, re-sized and re-focused, Green Living (formerly the Enviroguide) 
is an organic lifestyle magazine that gives our readers all the information 
they need to live in a greener and healthier way.  With trends now focused 
on more natural and chemical-free solutions for better living, we have the 
power to affect real change – in our own health and in the health of the 
planet.

Over 110,000 copies of Green Living are currently distributed through the 
award-winning Toronto Life Magazine, World Wildlife Canada, Federation of 
Ontario Naturalists, newsstands and non-profit organizations

This dynamic magazine, now in its 7th year, is a well-respected and 
enjoyable source of information for readers becoming more concerned about 
the environment.  Green Living has the latest information on organic foods, 
healthy diets and nutrition.  Read about the hottest natural beauty 
products, eco-travel, spas and fitness.  Home makeovers with 
environmentally friendly paints, chemical-free cleaners, pesticide-free 
gardens and energy-smart appliances
.

Green Living is currently offering complimentary copies for distribution to 
your membership.   If you are interested, please c

ontact

Marla Slavner, Associate Publisher, Marla Slavner <slavner at sympatico.ca>
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