[greenon-l] Announcing "Lighten Up, Ontario

[Conservation Council of Ontario]

Ontario's Conservation Movement

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(see the online version at  http://weconserve.ca/articles/?p=23) 

 

Lighten Up, Ontario!

Ready for our next campaign?

We've been working for several months to design the second campaign under
the We Conserve banner, and we think we've got a doozy!  

It should be lots of fun, but I need your support to help us secure a
commitment from the Province for a conservation bounty!  Read on.

 

Welcome to the Lighten Up campaign - a province-wide pledge program in
support of electricity conservation, featuring Colin Mochrie on our posters
and pledge cards!

Details on the campaign and how to get involved are at
www.weconserve.ca/lightenup.html

Design Features
Using the "movement" model, these are some of the key features of the
campaign:

1.	a simple and common ask:  "use less electricity".
2.	support for other outreach and incentive programs: Lighten Up is
complementary to and supports outreach programs, advisory services, and
subsidy programs from other groups, local utilities and the Conservation
Bureau
3.	promotion of products and support services: the campaign takes
advantage of the improved availability and quality of compact fluorescent
lightbulbs, energy ratings on appliances, and EnerGuide for Houses audits.
4.	movement-based marketing: the campaign is designed to be marketed
through participating retailers, community groups, and membership-based
organizations - a multi-pronged approach!
5.	build a social movement: Lighten Up will build a database of
individuals who are committed to conservation, and who are likely interested
in other conservation solutions (such as organic food, natural gardening,
and ethical investments).

There's one other unique and exciting element to this campaign - it can be a
fundraiser!

We've asked the Province to assist in arranging for a conservation bounty on
the KWh savings that participants in Lighten Up are able to achieve. If they
agree, then every community group and every membership-based organization in
Ontario can use the Lighten Up campaign to raise funds by signing up homes
on the conservation pledge.

Stay tuned and send in your letters and e-mails of support!

Get Involved
We are looking for.

a)        local groups that can cover a community or neighbourhood
b)        membership organizations that can promote the campaign to their
membership
c)        retailers who can display the poster and booklets in support of
the campaign

 

SEND ME LETTERS!

Finally, we are looking for statements of support for a conservation bounty.
If your group or company can help promote the Lighten Up campaign, and/or if
you believe that Ontario should offer a conservation bounty to groups that
can secure KWh reductions, please send me an e-mail expressing at cco at web.ca
<http://weconserve.ca/src/compose.php?send_to=cco%40web.ca>  or post a
comment on the website http://weconserve.ca/articles/?p=23 

With thanks,

Chris Winter 

 <http://www.weconserve.ca/>  <http://www.weconserve.ca/> weconserve.ca

Ontario's Conservation Movement

 

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