<http://www.lightenupontario.ca/> <http://www.lightenupontario.ca/>
Lighten Up is now live!
www.lightenupontario.ca <http://www.lightenupontario.ca/>
Lighten Up is now live online, and in Beer Stores across Ontario. And
that's just the start.
My goal is to sign up 1% of Ontario homes on the pledge by year's end -
40,000. That's a tall order for one organization, but I believe it is
possible for a conservation movement.
And after all, this is what we are trying to do: build a stronger
conservation movement in Ontario.
Can you help?
1. Make your personal pledge today. - individuals
Let's seed the site with several hundred pledges right from the start.
Go to www.lightenupontario.ca <http://www.lightenupontario.ca/> and make
your pledge. After you have done so, you will be taken to your own personal
pledge page, where you can update your consumption data and actions over
time, and set new priorities for yourself.
2. Spread the word ("tell two friends") - individuals and groups
Help sign up others. Later today I will be circulating an open letter to
all Ontarians. Please forward it to your friends and colleagues, or you can
send your own message. Be sure to let them know you have already made your
pledge.
If you have a group membership, you can either send the open letter or a
brief request for your members to make a pledge. This is especially valid
for the non-environmental groups who are able to reach a broader audience.
We all use electricity, and we can all conserve.
The Federation of Cottagers' Associations (FOCA) and the Professional
Writers Association of Canada (PWAC) are two groups that have made an early
commitment to promote the campaign to their members!
Use the logo at the bottom of this page as a signature line for your
e-mails, or as a link on your website. You can also use the photo at the
top of this e-mail, which is available on the artwork page on the website
http://www.lightenupontario.ca/artwork.asp.
3. Adopt the campaign - groups, retailers, municipalities etc.
Lighten Up is designed as an initial and long-term commitment to
conservation. As such, it supports and can be integrated with any other
conservation program, including those of the Conservation Bureau,
distribution companies, municipalities, and provincial and local groups. We
want you to adopt and adapt the campaign to help promote your services,
programs, and products.
Here are some suggestions:
Local distribution: The 11x17 poster can adapted to include a logo and
message from a distribution partner. If you can get your local stores,
library, etc. to display the poster and pledge cards, we will send you a
personalized series of posters. (If you wish, you can also add a sticker to
each of the pledge cards.)
Integration: Use Lighten Up as a way to co-promote your own programs or
services. For example Project Porchlight will be connecting Lighten Up with
their distribution of CFL bulbs in Ottawa, EcoSuperior will promote their
conservation services (including the Energuide for Houses audit) in Thunder
Bay, as will the Rideau Environmental Action League in Smith Falls. We are
also encouraging retailers, municipalities and LDCs to adopt and integrate
the campaign with their own programs.
Tracking
Let me know if your group, business, or municipality can help. We will
include you in the list of campaign partners.
http://www.lightenupontario.ca/our-partners.asp
When people make their pledge, we ask them where they heard about the
campaign. This way we can track how effective the various avenues are for
signing up pledges. And, down the line, if we can convince the Province to
pay a bounty for the conservation pledges and results you all achieve, we'd
like to make sure your group is included!
Thanks
Thanks to all of you for your support and help!
And a special thank-you to The Beer Store and Colin Mochrie for making this
campaign happen!
All the best,
Chris Winter
Executive Director
The Conservation Council of Ontario
www.weconserve.ca <http://www.weconserve.ca/>
www.lightenupontario.ca <http://www.lightenupontario.ca/>
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