[greenon-l] A Unique Funding Opportunity!

[Conservation Council of Ontario]

Ontario's Conservation Movement

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ACT NOW - A Unique Community Funding Opportunity


September 13, 2006 

The Ministry of Energy has announced a $750,000 Community Conservation
Initiatives fund for community outreach activities to be carried out in this
fiscal year (ending March 31st 2007).  The program is designed to enhance
existing activities or support quick start projects.

Here are the files you need to apply: guide
<http://weconserve.ca/cciguide.doc> , application
<http://weconserve.ca/cciapplication.doc> , and budget
<http://weconserve.ca/ccibudget.doc> .  The deadline is October 13 for
applications.

Here's what I propose we all do: Take the Lighten Up campaign and spread it
door-to-door, in schools, and through groups that can reach special
audiences.  If you are interested, and can reach a particular community or
audience with a small project grant of between $15,000 and $30,000, please
send me an initial expression of interest.

I will discuss with Ministry staff whether they would prefer to see
individual applications or a single application where the Conservation
Council would subcontract with each of you individually.

Through Lighten Up, and with funding support from The Beer Store, we will
provide campaign posters with your logo included, pledge booklets, a mini
questionnaire or audit for homes and apartments and promotional material.
We will also provide media support, incuding PSAs and media releases around
Christmas and New Years.  And we will work with municipal partners (such as
the Town <http://www.town.oakville.on.ca/environment.htm>  of Oakville) and
retail partners (TBA) to develop additional avenues for promoting the
campaign..

Your task is to contact people directly, help them with the easy steps, and
encourage them to make a commitment to work on reducing their electrical
consumption over the next year.  This can be done through door-to-door
contact, working with local schools, membership challenges, and/or community
events, or whatever neat ideas you can come up with.

And if you are a province-wide organization with a specific program, how can
you integrate and support the Lighten Up message?

Remember the Survey Monkey poll we did back in April?  Well it turns out
that the 143 groups (big and small) that filled in the survey can reach over
800,000 people through their membership, over 200,000 via door-to-door
contact, and over 50 million through media campaigns.  Each has a particular
audience and skill, but taken together we have a pretty strong outreach
potential.  (You can view the results at
http://www.surveymonkey.com/Report.asp?U=193984390162, or fill in the survey
at http://www.surveymonkey.com/s.asp?u=841761939843

So what do you think?  If we work together, we can use a good portion of the
ministry's community fund to demonstrate the potential of a united
community-based outreach campaign.  Post your thoughts and send me e-mails
<mailto:cco at web.ca?subject=Lighten%20Up%20proposal>  with your ideas 

 

 


 <http://www.lightenupontario.ca> www.lightenupontario.ca 

 

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