<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:st1="urn:schemas-microsoft-com:office:smarttags" xmlns="http://www.w3.org/TR/REC-html40"> <head> <meta http-equiv=Content-Type content="text/html; charset=us-ascii"> <meta name=Generator content="Microsoft Word 11 (filtered medium)"> <o:SmartTagType namespaceuri="urn:schemas-microsoft-com:office:smarttags" name="State" downloadurl="http://www.5iamas-microsoft-com:office:smarttags"/> <o:SmartTagType namespaceuri="urn:schemas-microsoft-com:office:smarttags" name="place" downloadurl="http://www.5iantlavalamp.com/"/>  <style>  </style> </head> <body lang=EN-US link=blue vlink=purple> <div class=Section1> <img width=322 height=41 id="_x0000_i1025" src="cid:image001.jpg@01C696E0.A3AE07D0"><o:p></o:p> <st1:place w:st="on"><st1:State style="BACKGROUND-POSITION: left bottom; BACKGROUND-IMAGE: url(res://ietag.dll/#34/#1001); BACKGROUND-REPEAT: repeat-x" tabIndex="0" w:st="on">Ontario</st1:State></st1:place>’s Conservation Movement<o:p></o:p> To subscribe or unsubscribe to this listserve, go to <a href="http://www.weconserve.ca/" title="http://www.weconserve.ca/">www.weconserve.ca</a><o:p></o:p> (see the online version at  <a href="http://weconserve.ca/articles/?p=23">http://weconserve.ca/articles/?p=23</a>) <o:p></o:p> <o:p> </o:p> Lighten Up, <st1:place w:st="on"><st1:State w:st="on">Ontario</st1:State></st1:place>!<o:p></o:p> Ready for our next campaign?<o:p></o:p> We’ve been working for several months to design the second campaign under the We Conserve banner, and we think we’ve got a doozy!  <o:p></o:p> It should be lots of fun, but I need your support to help us secure a commitment from the Province for a conservation bounty!  Read on…<o:p></o:p> <o:p> </o:p> Welcome to the Lighten Up campaign – a province-wide pledge program in support of electricity conservation, featuring Colin Mochrie on our posters and pledge cards!<o:p></o:p> Details on the campaign and how to get involved are at <a href="http://www.weconserve.ca/lightenup.html">www.weconserve.ca/lightenup.html</a><o:p></o:p> Design Features Using the “movement” model, these are some of the key features of the campaign:<o:p></o:p> <ol start=1 type=1> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; mso-list:l1 level1 lfo3'>a simple and common ask:  “use less electricity”.<o:p></o:p></li> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; mso-list:l1 level1 lfo3'>support for other outreach and incentive programs: Lighten Up is complementary to and supports outreach programs, advisory services, and subsidy programs from other groups, local utilities and the Conservation Bureau<o:p></o:p></li> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; mso-list:l1 level1 lfo3'>promotion of products and support services: the campaign takes advantage of the improved availability and quality of compact fluorescent lightbulbs, energy ratings on appliances, and EnerGuide for Houses audits.<o:p></o:p></li> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; mso-list:l1 level1 lfo3'>movement-based marketing: the campaign is designed to be marketed through participating retailers, community groups, and membership-based organizations — a multi-pronged approach!<o:p></o:p></li> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; mso-list:l1 level1 lfo3'>build a social movement: Lighten Up will build a database of individuals who are committed to conservation, and who are likely interested in other conservation solutions (such as organic food, natural gardening, and ethical investments).<o:p></o:p></li> </ol> There’s one other unique and exciting element to this campaign – it can be a fundraiser!<o:p></o:p> We’ve asked the Province to assist in arranging for a conservation bounty on the KWh savings that participants in Lighten Up are able to achieve. If they agree, then every community group and every membership-based organization in <st1:place w:st="on"><st1:State w:st="on">Ontario</st1:State></st1:place> can use the Lighten Up campaign to raise funds by signing up homes on the conservation pledge.<o:p></o:p> Stay tuned and send in your letters and e-mails of support!<o:p></o:p> Get Involved We are looking for…<o:p></o:p> a)        local groups that can cover a community or neighbourhood b)        membership organizations that can promote the campaign to their membership c)        retailers who can display the poster and booklets in support of the campaign<o:p></o:p> <o:p> </o:p> SEND ME LETTERS!<o:p></o:p> Finally, we are looking for statements of support for a conservation bounty.  If your group or company can help promote the Lighten Up campaign, and/or if you believe that <st1:place w:st="on"><st1:State w:st="on">Ontario</st1:State></st1:place> should offer a conservation bounty to groups that can secure KWh reductions, please send me an e-mail expressing at <a href="http://weconserve.ca/src/compose.php?send_to=cco%40web.ca">cco@web.ca</a> or post a comment on the website <a href="http://weconserve.ca/articles/?p=23">http://weconserve.ca/articles/?p=23</a> <o:p></o:p> With thanks,<o:p></o:p> Chris Winter <o:p></o:p> <a href="http://www.weconserve.ca/"></a><a href="http://www.weconserve.ca/">weconserve.ca</a><o:p></o:p> <st1:State w:st="on"><st1:place w:st="on">Ontario</st1:place></st1:State>'s Conservation Movement<o:p></o:p> <o:p> </o:p> </div> </body> </html>