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<div class=Section1>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'><img width=297
height=81 id="_x0000_i1027" src="cid:image001.jpg@01C76BC8.2B1C61A0"><br>
April 27, 2007,<br>
Salon 107, Direct Energy Centre, <br>
<st1:Street w:st="on"><st1:address w:st="on">Toronto Exhibition Place</st1:address></st1:Street><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=red face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:red'>Sign up now >>></span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>
Register online at <a href="http://www.weconserve.ca/summit/">www.weconserve.ca/summit/</a>.
<br>
Special bonus – we’ve partnered with the Green Living Show (<a
href="http://www.greenlivingshow.ca/">www.greenlivingshow.ca/</a>)
this year. Come to the <st1:place w:st="on"><st1:City w:st="on">Summit</st1:City></st1:place>
and see the Show! <o:p></o:p></span></font></p>
<p><b><font size=2 face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma;
font-weight:bold'>Just look how <st1:place w:st="on"><st1:State w:st="on">Ontario</st1:State></st1:place>’s
conservation movement is growing! <o:p></o:p></span></font></b></p>
<p><font size=2 face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'>In
three short years we have built a cooperative conservation movement, tested
campaigns, and brokered partnerships between NGOs, businesses and local
governments. The public is demanding solutions, and we are delivering!<o:p></o:p></span></font></p>
<p><font size=2 face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'>But,
my friends, everything we have accomplished thus far is just a prelude to the
work ahead of us. Our goal for 2007 is to make <st1:place w:st="on"><st1:State
w:st="on">Ontario</st1:State></st1:place>'s "the most improved"
jurisdiction for conservation. How we intend to achieve this goal is
through a combination of social and economic marketing -- NGO/business/government
partnerships. </span></font><o:p></o:p></p>
<p><font size=2 face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'>The
one-day summit will launch the 2007 campaign with sessions on...</span></font><o:p></o:p></p>
<p style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><font
size=2 face=Symbol><span style='font-size:10.0pt;font-family:Symbol'><span
style='mso-list:Ignore'>·<font size=1 face="Times New Roman"><span
style='font:7.0pt "Times New Roman"'>
</span></font></span></span></font><![endif]><b><font color="#f2ad00"
face=Tahoma><span style='font-family:Tahoma;color:#F2AD00;font-weight:bold'>we</span></font></b><b><font
color="#225b88" face=Tahoma><span style='font-family:Tahoma;color:#225B88;
font-weight:bold'>conserve</span></font></b><b><font face=Tahoma><span
style='font-family:Tahoma;font-weight:bold'>: Shareware Social Marketing<br>
</span></font></b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma'>Learn how you can use "We Conserve" branding and campaign
materials to promote your own conservation programs, products and services. </span></font><br>
<o:p></o:p></p>
<p style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><font
size=2 face=Symbol><span style='font-size:10.0pt;font-family:Symbol'><span
style='mso-list:Ignore'>·<font size=1 face="Times New Roman"><span
style='font:7.0pt "Times New Roman"'>
</span></font></span></span></font><![endif]><b><font face=Tahoma><span
style='font-family:Tahoma;font-weight:bold'>The People's Strategy:
Consumer-Based Climate Change Solutions</span></font></b><font size=4
face=Tahoma><span style='font-size:13.5pt;font-family:Tahoma'><br>
</span></font><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma'>Our basic strategy for tackling climate change is to
promote voluntary change backed up by a strong social and economic
infrastructure (that means you!) and strategic government interventions.<br>
</span></font><o:p></o:p></p>
<p style='margin-left:.5in;text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><font
size=2 face=Symbol><span style='font-size:10.0pt;font-family:Symbol'><span
style='mso-list:Ignore'>·<font size=1 face="Times New Roman"><span
style='font:7.0pt "Times New Roman"'>
</span></font></span></span></font><![endif]><b><font face=Tahoma><span
style='font-family:Tahoma;font-weight:bold'>New Projects and Ideas<br>
</span></font></b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma'>As usual, we have a few neat ideas up our collective
sleeves -- some innovative collaborations with groups and companies that are at
the forefront of the conservation movement.</span></font><o:p></o:p></p>
<p style='margin-left:.25in'><font size=2 face=Tahoma><span style='font-size:
10.0pt;font-family:Tahoma'>We’ve kept our registration costs low again,
at $120 full fare and $60 for members and friends (and I’m open to
further negotiations from the brown-bag activists!).<o:p></o:p></span></font></p>
<p style='margin-left:.25in'><font size=2 face=Tahoma><span style='font-size:
10.0pt;font-family:Tahoma'>Please sign up now, and if you have some new ideas
and initiatives you’d like to share with everyone, please let me know!<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>With thanks,<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Chris Winter<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><a href="http://www.weconserve.ca/summit/">www.weconserve.ca/summit/</a>
<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 color=black face=Tahoma><span style='font-size:
12.0pt;font-family:Tahoma;color:black'><a href="http://www.weconserve.ca/"><font
color="#ff8000"><span style='color:#FF8000'>we</span></font><font color=navy><span
style='color:navy'>conserve</span></font><font color="#ff8000"><span
style='color:#FF8000'>.ca</span></font></a></span></font><o:p></o:p></p>
<p class=MsoNormal><st1:place w:st="on"><st1:State w:st="on"><font size=2
color=black face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma;
color:black'>Ontario</span></font></st1:State></st1:place><font size=2
color=black face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma;
color:black'>'s Conservation Movement</span></font><o:p></o:p></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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