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</o:shapelayout></xml><![endif]--></head><body lang=EN-CA link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Arial","sans-serif";color:#0F243E'>Registration and contact info are in message below. -<i> Apologies for duplicate postings.</i><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Arial","sans-serif";color:#0F243E'><o:p> </o:p></span></p><div><p class=MsoNormal><i><span style='font-size:9.0pt;font-family:"Arial","sans-serif";color:#0F243E'>LYNNE BROWNE<o:p></o:p></span></i></p><p class=MsoNormal><i><span style='font-size:9.0pt;font-family:"Arial","sans-serif";color:#0F243E'>Executive Director<o:p></o:p></span></i></p><p class=MsoNormal><i><span style='font-size:9.0pt;font-family:"Arial","sans-serif";color:#0F243E'>Alliance to End Homelessness Ottawa<o:p></o:p></span></i></p><p class=MsoNormal><i><span style='font-size:9.0pt;font-family:"Arial","sans-serif";color:#0F243E'>171 George Street, </span></i><i><span style='font-size:9.0pt;font-family:"Arial","sans-serif";color:#0F243E'>Ottawa ON K1N 5W5<b><o:p></o:p></b></span></i></p><p class=MsoNormal><i><span style='font-size:9.0pt;font-family:"Arial","sans-serif";color:#0F243E'>613-241-1573, ext. 314<o:p></o:p></span></i></p><p class=MsoNormal><i><span style='font-size:9.0pt;font-family:"Arial","sans-serif";color:#0F243E'><a href="mailto:lynnebrowne@endhomelessnessottawa.ca"><span style='color:#0F243E;text-decoration:none'>lynnebrowne@endhomelessnessottawa.ca</span></a> <o:p></o:p></span></i></p></div><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Arial","sans-serif";color:#0F243E'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal style='margin-left:36.0pt'><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> MPNL [mailto:MPNL@cunet.carleton.ca] <br><b>Sent:</b> June-03-13 3:44 PM<br><b>Subject:</b> Workshop: Communications planning for non-profits<o:p></o:p></span></p></div></div><p class=MsoNormal style='margin-left:36.0pt'><o:p> </o:p></p><p class=MsoNormal align=center style='margin-left:36.0pt;text-align:center'><b><span style='font-size:20.0pt;font-family:"Calibri","sans-serif"'>Workshop <o:p></o:p></span></b></p><p class=MsoNormal align=center style='margin-left:36.0pt;text-align:center'><b><span style='font-size:16.0pt;font-family:"Calibri","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal align=center style='margin-left:36.0pt;text-align:center'><b><span style='font-size:16.0pt;font-family:"Calibri","sans-serif"'>Communications planning for non-profits…<o:p></o:p></span></b></p><p class=MsoNormal align=center style='margin-left:36.0pt;text-align:center'><b><span style='font-size:16.0pt;font-family:"Calibri","sans-serif"'>Do you really <i>need</i> to be on social media? <o:p></o:p></span></b></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:36.0pt'><span style='font-family:"Calibri","sans-serif"'>Carleton University’s Philanthropy and Nonprofit Leadership department invites you to this full-day workshop on Monday, June 10<sup>th</sup> 2013. Please pass this message along to your networks.<o:p></o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><b><span style='font-family:"Calibri","sans-serif"'>Description</span></b><span style='font-family:"Calibri","sans-serif"'> <o:p></o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span style='font-family:"Calibri","sans-serif";color:black'>Glossy brochures, social media, an interactive website and front-page media are the glitz and glamour of a communications campaign. But, deciding what approach to take requires careful consideration so that precious funds are put to the best use. Unfortunately, the need for more volunteers, clients and supporters leads many charities to cast their communications net at the ‘general public’… without result. <o:p></o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span style='font-family:"Calibri","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span style='font-family:"Calibri","sans-serif";color:black'>In this full-day working session, you’ll be guided through the process to create an effective communications plan, from measurable objectives, to target audiences, to decisions between communications materials. Together we’ll develop your strategy and then determine the approach that actually reaches your target audience and motivates them to take action.<o:p></o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span style='font-family:"Calibri","sans-serif";color:black'>Agenda<o:p></o:p></span></p><p class=MsoListParagraphCxSpFirst style='margin-left:72.0pt;mso-add-space:auto;text-indent:-18.0pt;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Calibri","sans-serif";color:black'><span style='mso-list:Ignore'>1.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Calibri","sans-serif";color:black'>Why have a communications plan?<o:p></o:p></span></p><p class=MsoListParagraphCxSpMiddle style='margin-left:72.0pt;mso-add-space:auto;text-indent:-18.0pt;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Calibri","sans-serif";color:black'><span style='mso-list:Ignore'>2.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Calibri","sans-serif";color:black'>Who creates the communications plan?<o:p></o:p></span></p><p class=MsoListParagraphCxSpMiddle style='margin-left:72.0pt;mso-add-space:auto;text-indent:-18.0pt;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Calibri","sans-serif";color:black'><span style='mso-list:Ignore'>3.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Calibri","sans-serif";color:black'>Situation analysis: internal and external<o:p></o:p></span></p><p class=MsoListParagraphCxSpMiddle style='margin-left:72.0pt;mso-add-space:auto;text-indent:-18.0pt;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Calibri","sans-serif";color:black'><span style='mso-list:Ignore'>4.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Calibri","sans-serif";color:black'>Competition<o:p></o:p></span></p><p class=MsoListParagraphCxSpMiddle style='margin-left:72.0pt;mso-add-space:auto;text-indent:-18.0pt;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Calibri","sans-serif";color:black'><span style='mso-list:Ignore'>5.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Calibri","sans-serif";color:black'>Setting goals and objectives<o:p></o:p></span></p><p class=MsoListParagraphCxSpMiddle style='margin-left:72.0pt;mso-add-space:auto;text-indent:-18.0pt;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Calibri","sans-serif";color:black'><span style='mso-list:Ignore'>6.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Calibri","sans-serif";color:black'>Getting to know you: primary target audiences<o:p></o:p></span></p><p class=MsoListParagraphCxSpMiddle style='margin-left:72.0pt;mso-add-space:auto;text-indent:-18.0pt;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Calibri","sans-serif";color:black'><span style='mso-list:Ignore'>7.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Calibri","sans-serif";color:black'>Key messages<o:p></o:p></span></p><p class=MsoListParagraphCxSpLast style='margin-left:72.0pt;mso-add-space:auto;text-indent:-18.0pt;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Calibri","sans-serif";color:black'><span style='mso-list:Ignore'>8.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-family:"Calibri","sans-serif";color:black'>Communications tools and tactics: editorial calendar, website, social media, pitching to media<o:p></o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><b><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal style='margin-left:36.0pt'><b><span style='font-family:"Calibri","sans-serif"'>Facilitator<o:p></o:p></span></b></p><p class=MsoNormal style='margin-left:36.0pt'><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f">
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Employers and clients have included the Royal Ottawa Health Care Group, Western Ottawa Community Resources, Carefor Health and Community Services, Rideau Valley Wildlife Sanctuary, Citizen Advocacy of Ottawa and more. <o:p></o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span style='font-family:"Calibri","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span style='font-family:"Calibri","sans-serif";color:black'>Heather is the Vice President of the Canadian Public Relations Society Ottawa-Gatineau chapter and serves on the board of directors for the Rideau Valley Wildlife Sanctuary. She is also a proud alumna of the Carleton University Sprott School of Business. <o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:36.0pt'><span style='font-family:"Calibri","sans-serif";color:black'>Dedicated to improving the lives of vulnerable people and animals, Heather has been a volunteer foster parent since 1998 with Hopeful Hearts Dog Rescue and the Ottawa Humane Society, and is a volunteer career mentor with the Ottawa Community Immigrant Services Organization.<o:p></o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><b><span style='font-family:"Calibri","sans-serif"'>Date</span></b><span style='font-family:"Calibri","sans-serif"'>: Monday, June 10<sup>th</sup> 2013<o:p></o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><b><span style='font-family:"Calibri","sans-serif"'>Time</span></b><span style='font-family:"Calibri","sans-serif"'>: 9 a.m. to 4:30 p.m.<o:p></o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><b><span style='font-family:"Calibri","sans-serif"'>Location</span></b><span style='font-family:"Calibri","sans-serif"'>: River Building, Room 2420R, Carleton University, 1125 Colonel By Drive, Ottawa<o:p></o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span style='font-family:"Calibri","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><b><span style='font-family:"Calibri","sans-serif";color:black'>Cost</span></b><span style='font-family:"Calibri","sans-serif";color:black'>: </span><span style='font-family:"Calibri","sans-serif"'>$226.00 ($200.00+HST). This fee includes continental breakfast, lunch and an afternoon break. Please make payment by cheque to Carleton University and mail to the address below. <o:p></o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span style='font-family:"Calibri","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><b><span style='font-family:"Calibri","sans-serif";color:black'>Registration</span></b><span style='font-family:"Calibri","sans-serif";color:black'>: </span><span style='font-family:"Calibri","sans-serif"'>Please register </span><a href="https://docs.google.com/spreadsheet/viewform?usp=drive_web&formkey=dEZmYng2ODVWMTFIS3hoQjBYUEVzUmc6MA#gid=0"><span style='font-family:"Calibri","sans-serif"'>online</span></a><span style='font-family:"Calibri","sans-serif"'> or by pasting the following URL in your browser <i>(seating is limited, please register quickly) <o:p></o:p></i></span></p><p class=MsoNormal style='margin-left:36.0pt'><a href="https://docs.google.com/spreadsheet/viewform?usp=drive_web&formkey=dEZmYng2ODVWMTFIS3hoQjBYUEVzUmc6MA#gid=0"><span style='font-size:9.0pt'>https://docs.google.com/spreadsheet/viewform?usp=drive_web&formkey=dEZmYng2ODVWMTFIS3hoQjBYUEVzUmc6MA#gid=0</span></a><span style='font-size:9.0pt'> <o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:36.0pt'><b><span style='font-family:"Calibri","sans-serif";color:black'>For more information, contact</span></b><span style='font-family:"Calibri","sans-serif";color:black'>:<br></span><span style='font-family:"Calibri","sans-serif"'>Sandy Jones<br>Email: </span><a href="mailto:sandra_jones@carleton.ca"><span style='font-family:"Calibri","sans-serif"'>sandra_jones@carleton.ca</span></a><span style='font-family:"Calibri","sans-serif"'> <br>Coordinator, MPNL Community Connections<br></span><a href="http://www6.carleton.ca/mpnl/"><span lang=EN-GB style='font-family:"Calibri","sans-serif"'>Philanthropy and Nonprofit Leadership</span></a><span lang=EN-GB style='font-family:"Calibri","sans-serif"'> (School of Public Policy and Administration)<br></span><span style='font-family:"Calibri","sans-serif"'>Carleton University<br>1125 Colonel By Drive<br>River Building, Room 5224<br>Ottawa, Ontario, K1S 5B6<br>Tel.: 613-520-7444<o:p></o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span style='font-family:"Calibri","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoNormal style='margin-left:36.0pt;text-autospace:none'><i><span style='font-family:"Calibri","sans-serif"'>To unsubscribe from our database, please send an email to </span><a href="mailto:mpnl@carleton.ca"><span style='font-family:"Calibri","sans-serif"'>mpnl@carleton.ca</span></a></i><i><span style='font-family:"Calibri","sans-serif"'> with the word ‘remove’ in the subject line. Thank you.<o:p></o:p></span></i></p><p class=MsoNormal style='margin-left:36.0pt;text-align:justify'><span style='font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span lang=EN-US style='font-size:11.0pt;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><o:p> </o:p></p></div></body></html>