[Sust-mar] IBS News

[IBS]

Dear Friends, 
We invite you to join us for a bit of holiday festive cheer 
Tuesday December 16 
7:00 - 9:30 p.m. 
114 Upper Prince Street, Charlottetown, Prince Edward Island 
Please bring a refreshment and a dining buffet item to share. 
We will be discussing 'The Year in Review and Hopes for the  Coming Year.' 
 
We Look Forward to Celebrating the Season With You.
Phil and Nancy




PEI ADAPT Council Marketing Forum     
                
                
                
    
         
MARK YOUR CALENDARS!
Achieving Brand Recognition: A Workshop for those Already 
Selling or Interested in Selling Outside the Commodity Market.Wednesday, January 21, 2009
8:30 a.m. to 4 p.m.
Delta Hotel - Downtown Charlottetown, PEI 
This branding commodities workshop has been designed to assist Atlantic 
farmers, food and
beverage processors, distributors, brokers and those who work with them to 
broaden their
knowledge of marketing, specifically branding.
Three marketing specialists from across Canada will be on hand to share their 
expertise. Their
presentations will focus on using branding to create loyal consumers.
What is the difference between a ‘Florida Orange’ and a commodity orange? Why 
does the
‘Florida Orange’ command a premium in the marketplace? Can we create this 
difference with
Island or Maritime products? What is involved in this process?
Representatives of PEI, regional, and Canadian companies who have used 
branding successfully
will also be presenting. They will relate their experiences in attracting a 
loyal consumer by using
branding as part of their marketing strategy.
Opportunities will be available, during the afternoon, to talk one on one to 
either of the three
branding specialists. In order to prepare for this consultation please take 
some time to consider
what you offer the marketplace with your products.
The following are some possible questions you may like to research before 
your meeting:
•What is/are the feature(s) of your product you'd like to 
convey to the consumer?
• What consumer demographic or region do you hope to target?
• Does your product have an ethnic appeal?
• What do you view as your challenges/opportunities for marketing your unique 
brand?
• What volume can you supply?
• Are there any scientific, health, environmental, flavour, production, or 
regional qualities
that make your product unique?
                     
    AGENDA
8:30 - 9 a.m. - Coffee/Tea Networking
9 -9:15 a.m. - Welcome - Representative of ADAPT or Province of 
PEI
9:15 - 10:00 a.m. - The Beltone Group - Marketing Specialist - Wayne 
Jagoe
10 - 10:45 a.m. - Brandworks - Marketing Specialist - Michael 
Clancey
BREAK
11 - 11:45 a.m. -Dehmel Sales & Marketing - Marketing Specialist 
- Ron Dehmel
11:45 - Noon - If not already pre-registered, sign up for afternoon 
consultation with
marketing specialists (20 minutes each)Noon - 1 pm - LUNCH
1 - 4 pm
Consultations with Marketing Specialists to continue throughout the 
afternoon.
1 - 1:30 p.m. - Cows - Ann Worth
1:30 - 2 p.m. - Rossignol Winery - John Rossignol
2 - 2:30 p.m. - Anne Trademark Licensing Specialist - Kate MacDonald 
Butler
BREAK
2:45 - 3:15 p.m. - Field Gate Organics - Ted Soudant
3:15 - 3:45 p.m. - Little Potato Company - Angela Santiago
3:45 - 4 p.m. - Closing Remarks
Registration for this event is $25. This includes snacks, lunch, and your 
consultation. 
To register please contact Barb MacLeod (902-367-4410) or valuechain at eastlink.ca
 Phil Ferraro and Nancy Willis
Institute for Bioregional Studies Ltd.
114 Upper Prince Street, Charlottetown 
Prince Edward Island Canada  C1A 4S3
"Restoring Community, Protecting the Land and Informing the Earth’s Stewards"
www.ibspei.ca