[CANUFNET] ideas on promoting an urban-forest website

[Michael Richardson]

Websites that are not cell-phone friendly are not highly ranked by Google.
 May SEO is needed.

M


> Dear CANUFNET Colleagues:
>
> I have a basic challenge that many of you may have faced and conquered. I
> need to find ways to bring more visitors to an educational website
> dedicated to urban forests. My junior colleagues (mostly my students and
> former students) and I launched www.halifaxtreeproject.com some years ago
> and it remained fairly inactive until the past 12 months. We are now
> posting a lot of materials that I hoped would become so attractive for
> Halifax people to read that the site would sell itself. Not so (my
> naiveté).
>
> The HTP group is discussing ways to bring more people to the website. It
> is clear that we need a greater presence on social media, so ramping up
> our Facebook, Instragram, and Twitter activity is clearly necessary. We
> also need to “spruce up” the website to dance on the screen, three
> dimensionally, rather than resemble the staid academic flatness of which
> I’m the epitome. What else should we do? Perhaps you have good experiences
> in promoting your own websites. I would love to hear from you about this.
>
> Very best wishes for a promising urban-forest year in the COVID-wind-down
> during 2021.
>
> Cheers, Peter
>
> Peter N. Duinker, PhD, P.Ag.
> Professor Emeritus
> School for Resource and Environmental Studies, Dalhousie University
> Halifax, Nova Scotia, Canada B3H 4R2
> peter.duinker at dal.ca
> www.dal.ca/faculty/management/sres/faculty-staff/our-faculty/peter-duinker.html<https://www.dal.ca/faculty/management/sres/faculty-staff/our-faculty/peter-duinker.html>
>
> Co-Principal, Sylveritas Ltd.
> pnduinker at gmail.com
> phone: 902-229-5141
> https://sylveritas.ca<https://sylveritas.ca/>
>
> www.halifaxtreeproject.com<http://www.halifaxtreeproject.com>
>
>