[homeles_ot-l] Deadline Friday 3 pm - Social Media Training Nov 14

[Lynne Browne]

Hello everyone,

 

There has been a very positive response to the Social Media Training on
November 14th offered by the Alliance to End Homelessness. At this point
there are two spots left, one in the morning and one in the afternoon. 

 

Please register by this Friday at 3 pm if you are interested. The
Registration Form is attached.

 

Thank you.

 

Lynne

 

Lynne Browne

Coordinator, Alliance to End Homelessness (ATEH)

147 Besserer St., 2nd Floor, Ottawa, ON K1N 6A7

613-241-7913, ext. 205

www.endhomelessnessottawa.ca <http://www.endhomelessnessottawa.ca/> 

 

 

Social Media Training

For the homelessness and affordable housing sector

A unique opportunity, Saturday, November 14, 2009, on utilizing new
practices and technologies to strategically enhance advocacy, public
awareness and network development.

When the whole world seems to be Facebooking, YouTubing, Podcasting and
Tweeting, it should come as no surprise that non-profit organizations want
to know whether social networking can be a boon to their advocacy, network
building and fundraising activities, or whether it’s just another fad that
will pass. The great strength of social media sites is their capacity to
bring people together. Creating videos about their work on YouTube or
posting photos to Flickr and other photo sharing pages, charities and
non-profits can reach out to people in their own space.

 

An Intensive Workshop Approach

 

What does the ‘new’ or social media mean for the homelessness and affordable
housing sector?   The Alliance to End Homelessness (ATEH) through its Public
Affairs Working Group and in line with its priorities of advocacy,
partnerships and research, is offering an intensive half-day workshop which
will be provided by media professionals and focus specifically on developing
more effective, strategic communication practices and learning to use new
technologies. This intensive, focused training opportunity is tailored to
the homelessness and affordable housing sector. ATEH is very pleased to
receive support for this workshop from Ottawa’s Community Capacity Building
funds from the federal Homelessness Partnership Initiative.

 

The workshop is geared to

*         Those engaged in public education, event organizing or fundraising
and awareness raising activities in the homelessness and affordable housing
sector and each session will include balanced numbers of participants from
each of: 

o        Organization executives and other staff

o        Volunteers such as Board or Committee members

o        Consumers/clients Each session will include balanced numbers of
staff , volunteers and consumers/clients 

*         Organizations that intend – in the near future or have already
begun – to develop a social/‘new’ media presence. Please note it takes place
on a Saturday at Carleton University to take advantage of its renowned
communications environment while classes are not using the facilities; there
will be a computer for each person on site with the software pre-loaded and
a technician on hand.

 

Saturday, Nov. 14, 2009          2 groups of 10-15 people, in two 4 hour
intensive sessions 

8:30-12:30 pm OR 1:30-5:30 pm 

 

workshop location              The third floor of the St. Patrick’s Building
at Carleton University. Parking is available in Lot P6.

 

Registration                           Registration Form is attached. Space
is limited and available on a first-come, first-served basis. Once
individuals are registered and confirmed, they will be invited to join a
private blogging site where they will be asked by the workshop facilitator
to share their experiences, ideas, interests and apprehensions about using
social media. This advanced dialogue will inform the development of the
workshop activities, examples and scenarios. 




 

IMPORTANT: after the workshop

  

*         Participants will have a strong understanding of the new
communication opportunities afforded by social media sites, such as
Facebook, Twitter, Podcasting and YouTube. 

*         Since the emphasis will be placed on active learning – doing
rather than observing, so they will also have learned (1) some proven
techniques for working through these new social media channels to get the
message out, (2) to evaluate elements of effective and ineffective social
media campaigns, and (3) to avoid common mistakes that can undermine
success. 

*         Participants will be provided 

1.	A take-away package of information for future reflection and use. 
2.	A blog will also be set up by the workshop facilitator for continued
information-sharing and discussion. 
3.	6 months of basic support and feedback on their new media activities
will be provided for each organization that participates in the session.

 

Workshop Facilitator – Josh Greenberg (Ph.D., McMaster University)

 

Josh Greenberg is well-known to the housing and homelessness sector in
Ottawa. He is an associate professor of communication studies at Carleton
University and has a long-standing relationship with the Alliance to End
Homelessness. In addition to his record of publication in the area of
non-profit communication, he has also worked in a consultancy capacity with
non-profit organizations, government departments and corporations on
strategic communication.

Josh points out that:

“The British-based charity organization, JustGiving, recently reported that
it helped 6,000 charities to raise more than £370 million mostly through its
online fundraising pages. Using social networking, JustGiving developed a
Facebook application that was downloaded more than 100,000 times in the
month of April alone. 

Cancer Research UK also uses Facebook and Twitter (a micro-blogging site) to
engage supporters. The charity’s flagship event, a 5km women-only running
event, attracted approximately 2% of all participants through its new media
site—while this may not seem like a lot, the numbers translate into an
impressive 600,000 people. 

Most importantly, beyond event organizing, social media sites offer
supporters of organizations opportunities to form online communities, where
they can exchange information, seek advice, and rally others. Online
engagement often translates into offline engagement.”

 

Preliminary Agenda

 

8:30-8:45AM or   1:30-1:45PM           Arrival

 

8:45-9:15AM or 1:45-2:15PM             Overview of the Session

 

9:15-10:15AM or 2:15-3:15PM          Organization Self-Publishing:
Introduction to Podcasting 

 

10:15-10:30AM or 3:15-3:30PM        Break

 

10:30-11:30AM or 3:30-4:30PM        YouTube for Nonprofits

 

11:30-12:15PM or 4:30-5:15PM        Social Networking for Nonprofits

 

12:15-12:30PM or 5:15-5:30PM        Summary & Evaluation       

 

 

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