[Sust-mar] IBS News
ibs_pei at yahoo.com
Fri Dec 12 12:33:27 EST 2008
We invite you to join us for a bit of holiday festive cheer
Tuesday December 16
7:00 - 9:30 p.m.
114 Upper Prince Street, Charlottetown, Prince Edward Island
Please bring a refreshment and a dining buffet item to share.
We will be discussing 'The Year in Review and Hopes for the Coming Year.'
We Look Forward to Celebrating the Season With You.
Phil and Nancy
PEI ADAPT Council Marketing Forum
MARK YOUR CALENDARS!
Achieving Brand Recognition: A Workshop for those Already
Selling or Interested in Selling Outside the Commodity Market.Wednesday, January 21, 2009
8:30 a.m. to 4 p.m.
Delta Hotel - Downtown Charlottetown, PEI
This branding commodities workshop has been designed to assist Atlantic
farmers, food and
beverage processors, distributors, brokers and those who work with them to
knowledge of marketing, specifically branding.
Three marketing specialists from across Canada will be on hand to share their
presentations will focus on using branding to create loyal consumers.
What is the difference between a ‘Florida Orange’ and a commodity orange? Why
‘Florida Orange’ command a premium in the marketplace? Can we create this
Island or Maritime products? What is involved in this process?
Representatives of PEI, regional, and Canadian companies who have used
will also be presenting. They will relate their experiences in attracting a
loyal consumer by using
branding as part of their marketing strategy.
Opportunities will be available, during the afternoon, to talk one on one to
either of the three
branding specialists. In order to prepare for this consultation please take
some time to consider
what you offer the marketplace with your products.
The following are some possible questions you may like to research before
•What is/are the feature(s) of your product you'd like to
convey to the consumer?
• What consumer demographic or region do you hope to target?
• Does your product have an ethnic appeal?
• What do you view as your challenges/opportunities for marketing your unique
• What volume can you supply?
• Are there any scientific, health, environmental, flavour, production, or
that make your product unique?
8:30 - 9 a.m. - Coffee/Tea Networking
9 -9:15 a.m. - Welcome - Representative of ADAPT or Province of
9:15 - 10:00 a.m. - The Beltone Group - Marketing Specialist - Wayne
10 - 10:45 a.m. - Brandworks - Marketing Specialist - Michael
11 - 11:45 a.m. -Dehmel Sales & Marketing - Marketing Specialist
- Ron Dehmel
11:45 - Noon - If not already pre-registered, sign up for afternoon
marketing specialists (20 minutes each)Noon - 1 pm - LUNCH
1 - 4 pm
Consultations with Marketing Specialists to continue throughout the
1 - 1:30 p.m. - Cows - Ann Worth
1:30 - 2 p.m. - Rossignol Winery - John Rossignol
2 - 2:30 p.m. - Anne Trademark Licensing Specialist - Kate MacDonald
2:45 - 3:15 p.m. - Field Gate Organics - Ted Soudant
3:15 - 3:45 p.m. - Little Potato Company - Angela Santiago
3:45 - 4 p.m. - Closing Remarks
Registration for this event is $25. This includes snacks, lunch, and your
To register please contact Barb MacLeod (902-367-4410) or valuechain at eastlink.ca
Phil Ferraro and Nancy Willis
Institute for Bioregional Studies Ltd.
114 Upper Prince Street, Charlottetown
Prince Edward Island Canada C1A 4S3
"Restoring Community, Protecting the Land and Informing the Earth’s Stewards"
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