[Sust-mar] PEI ADAPT Upcoming Events

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Prince Edward Island ADAPT Council Upcoming 
Events 
November 13
Preserving P. E. I.’s Agricultural Land: Investment Options, Trusts & 
Ownership Structures December 2, 3 & 4  
Domestic Fair Trade WorkshopsJanuary 21, 2009 
PEI ADAPT Council Marketing Forum
Achieving Brand Recognition:A Workshop for those Already Selling or 
Interested in Selling, Outside the Commodity Market
 Registration Details Below
 
Preserving P. E. I.’s Agricultural Land:
Investment Options, Trusts & Ownership Structures  
The PEI ADAPT Council invites you to join us, on Thursday November 13, 2008, 
for an important day of discussion on preserving the land that feeds us; Prince 
Edward Island’s agricultural land. 
The day’s schedule runs from 9:30 a.m until 2:15 p.m. There is no fee and a 
light lunch will be provided. Please call the ADAPT Council office (902-368-2005 
or by email: adapt at pei.aibn.com to 
reserve a space and confirm your participation. Thank you. 
Where: Farm Centre, 420 University Avenue, Charlottetown, Prince 
Edward Island 
Date: Thursday November 13, 2008 
Time: 9:30 a.m. - 2:45 p.m.9:30 - 9:35 a.m. - Welcome 
Elmer MacDonald, Chair PEI ADAPT Council9:35 - 9:45 - Greetings from PEI Government 
Hon. Wesley J. Sheridan, Provincial Treasurer9:40 - 10:10 - Prince Edward Island History Lesson on Land Tenure 
Boyde Beck, Island Historian
PEI Museum and Heritage Foundation
Questions  
10:15 - 10:30 - Report on The Land Trust Alliance, 2008 Conference 
& Training Seminar
Phil Ferraro, Executive Director PEI ADAPT Council10: 30 - 10:45 - Coffee and Nutrition Break 
10:45 - 11:15 - Attracting Investment Capital for Island Farmers: Real Estate Income Trusts (REITs) 
Tim Carroll, Associate Professor, Business UPEI
Questions
11: 30 - 12:45 - Lunch with Special Guest, 
Chris Payne, Nova Scotia Economic Development
Investing in Local Economic Development
Nova Scotia’s Community Economic Development Investment Fund
Questions1:00 - 2:00 - How Land Trusts and Agricultural Easements Can Protect 
Farmland 
Melissa Watkins, Executive Director Ontario Farmland Trust
Questions
2:15 - 2:45 Panel Discussion, Questions and Answers & Next 
Steps  
Domestic Fair Trade Workshops
The National Farmers Union and Cooper Institute will be holding three 
workshops in early December to explore possibilities for a Domestic Fair Trade 
system for food products on Prince Edward Island.
Tuesday, December 2 (1:00-4:00) – O’Leary Community Centre, O’Leary
Wednesday, December 3 (1:00-4:00) – Kinata Club, Kinkora
Thursday, December 4 (1:00-4:00) – Murphy Community Center, Charlottetown
These workshops are open to anyone who has an interest in how food is grown, 
processed, marketed, distributed, and/or consumed. 
The workshops are free of charge and the deadline for registration is 
November 21st, 2008. For more information, or 
to register for one of the workshops, please contact Cooper Institute at (902) 
894-4573 or 1-887-894-4573 (toll free) or by emailing cooperinstitute at eastlink.ca. 
These workshops are part of a two-year project of the National Farmers Union, 
in partnership with Cooper Institute, funded in part by the PEI ADAPT 
Council. 
PEI ADAPT Council Marketing ForumAchieving Brand Recognition:A Workshop for those Already Selling or Interested in Selling, Outside the 
Commodity Market. 
Wednesday, January 21, 2009
8:30 a.m. to 4 p.m.
Delta Hotel - Downtown Charlottetown, 
PEIThis branding commodities workshop has been designed to assist Atlantic 
farmers, food and beverage processors, distributors, brokers and those who work 
with them to broaden their knowledge of marketing, specifically branding.
Three marketing specialists from across Canada will be on hand to share their 
expertise. Their presentations will focus on using branding to create loyal 
consumers.
What is the difference between a ‘Florida Orange’ and a commodity orange? Why 
does the ‘Florida Orange’ command a premium in the marketplace? Can we create 
this difference with Island or Maritime products? What is involved in this 
process? 
Representatives of PEI, regional, and Canadian companies who have used 
branding successfully will also be presenting. They will relate their 
experiences in attracting a loyal consumer by using branding as part of their 
marketing strategy.
Opportunities will be available, during the afternoon, to talk one on one to 
either of the three branding specialists. In order to prepare for this 
consultation please take some time to consider what you offer the marketplace 
with your products. Contact Barb at: valuechain at easstlink.ca
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