[CANUFNET] ideas on promoting an urban-forest website

[Ivan Listar]

I found that developing relationships with the TV, newspaper and radio media worked well to bring attention to our urban forestry program, initiatives and issues. Being proactive to get onto their platforms on a regular basis provided access to a large, varied audience especially when aired during the news hour, on popular environmental programs and on talk shows. You may want to consider these traditional media to both promote your programs and introduce people your electronic websites. 

Ivan

On Jan 11, 2021, at 10:09 AM, Michael Richardson via CANUFNET <canufnet at list.web.net> wrote:

Websites that are not cell-phone friendly are not highly ranked by Google.
May SEO is needed.

M


> Dear CANUFNET Colleagues:
> 
> I have a basic challenge that many of you may have faced and conquered. I
> need to find ways to bring more visitors to an educational website
> dedicated to urban forests. My junior colleagues (mostly my students and
> former students) and I launched www.halifaxtreeproject.com some years ago
> and it remained fairly inactive until the past 12 months. We are now
> posting a lot of materials that I hoped would become so attractive for
> Halifax people to read that the site would sell itself. Not so (my
> naiveté).
> 
> The HTP group is discussing ways to bring more people to the website. It
> is clear that we need a greater presence on social media, so ramping up
> our Facebook, Instragram, and Twitter activity is clearly necessary. We
> also need to “spruce up” the website to dance on the screen, three
> dimensionally, rather than resemble the staid academic flatness of which
> I’m the epitome. What else should we do? Perhaps you have good experiences
> in promoting your own websites. I would love to hear from you about this.
> 
> Very best wishes for a promising urban-forest year in the COVID-wind-down
> during 2021.
> 
> Cheers, Peter
> 
> Peter N. Duinker, PhD, P.Ag.
> Professor Emeritus
> School for Resource and Environmental Studies, Dalhousie University
> Halifax, Nova Scotia, Canada B3H 4R2
> peter.duinker at dal.ca
> www.dal.ca/faculty/management/sres/faculty-staff/our-faculty/peter-duinker.html<https://www.dal.ca/faculty/management/sres/faculty-staff/our-faculty/peter-duinker.html>
> 
> Co-Principal, Sylveritas Ltd.
> pnduinker at gmail.com
> phone: 902-229-5141
> https://sylveritas.ca<https://sylveritas.ca/>
> 
> www.halifaxtreeproject.com<http://www.halifaxtreeproject.com>
> 
>