[homeles_ot-l] June 10 FW: Workshop: Communications planning for non-profits

[Lynne Browne]

Registration and contact info are in message below. - Apologies for
duplicate postings.

 

LYNNE BROWNE

Executive Director

Alliance to End Homelessness Ottawa

171 George Street, Ottawa ON K1N 5W5

613-241-1573, ext. 314

 <mailto:lynnebrowne at endhomelessnessottawa.ca>
lynnebrowne at endhomelessnessottawa.ca 

 

From: MPNL [mailto:MPNL at cunet.carleton.ca] 
Sent: June-03-13 3:44 PM
Subject: Workshop: Communications planning for non-profits

 

Workshop 

 

Communications planning for non-profits.

Do you really need to be on social media? 

Carleton University's Philanthropy and Nonprofit Leadership department
invites you to this full-day workshop on Monday, June 10th 2013. Please pass
this message along to your networks.

Description  

Glossy brochures, social media, an interactive website and front-page media
are the glitz and glamour of a communications campaign. But, deciding what
approach to take requires careful consideration so that precious funds are
put to the best use. Unfortunately, the need for more volunteers, clients
and supporters leads many charities to cast their communications net at the
'general public'. without result. 

 

In this full-day working session, you'll be guided through the process to
create an effective communications plan, from measurable objectives, to
target audiences, to decisions between communications materials. Together
we'll develop your strategy and then determine the approach that actually
reaches your target audience and motivates them to take action.

 

Agenda

1.      Why have a communications plan?

2.      Who creates the communications plan?

3.      Situation analysis: internal and external

4.      Competition

5.      Setting goals and objectives

6.      Getting to know you: primary target audiences

7.      Key messages

8.      Communications tools and tactics: editorial calendar, website,
social media, pitching to media

 

Facilitator

As Owner and Chief Strategist at  <http://villagepr.ca/> Village PR, Heather
Badenoch leverages nearly two decades of success in non-profit, government
and high-tech to provide communications consulting to charities. Employers
and clients have included the Royal Ottawa Health Care Group, Western Ottawa
Community Resources, Carefor Health and Community Services, Rideau Valley
Wildlife Sanctuary, Citizen Advocacy of Ottawa and more. 

 

Heather is the Vice President of the Canadian Public Relations Society
Ottawa-Gatineau chapter and serves on the board of directors for the Rideau
Valley Wildlife Sanctuary. She is also a proud alumna of the Carleton
University Sprott School of Business. 

Dedicated to improving the lives of vulnerable people and animals, Heather
has been a volunteer foster parent since 1998 with Hopeful Hearts Dog Rescue
and the Ottawa Humane Society, and is a volunteer career mentor with the
Ottawa Community Immigrant Services Organization.

Date: Monday, June 10th 2013

 

Time: 9 a.m. to 4:30 p.m.

 

Location: River Building, Room 2420R, Carleton University, 1125 Colonel By
Drive, Ottawa

 

Cost: $226.00 ($200.00+HST). This fee includes continental breakfast, lunch
and an afternoon break. Please make payment by cheque to Carleton University
and mail to the address below.  

 

Registration: Please register
<https://docs.google.com/spreadsheet/viewform?usp=drive_web&formkey=dEZmYng2
ODVWMTFIS3hoQjBYUEVzUmc6MA#gid=0> online or by pasting the following URL in
your browser (seating is limited, please register quickly) 

 
<https://docs.google.com/spreadsheet/viewform?usp=drive_web&formkey=dEZmYng2
ODVWMTFIS3hoQjBYUEVzUmc6MA#gid=0>
https://docs.google.com/spreadsheet/viewform?usp=drive_web&formkey=dEZmYng2O
DVWMTFIS3hoQjBYUEVzUmc6MA#gid=0 

For more information, contact:
Sandy Jones
Email:  <mailto:sandra_jones at carleton.ca> sandra_jones at carleton.ca  
Coordinator, MPNL Community Connections
 <http://www6.carleton.ca/mpnl/> Philanthropy and Nonprofit Leadership
(School of Public Policy and Administration)
Carleton University
1125 Colonel By Drive
River Building, Room 5224
Ottawa, Ontario, K1S 5B6
Tel.: 613-520-7444

 

To unsubscribe from our database, please send an email to
<mailto:mpnl at carleton.ca> mpnl at carleton.ca with the word 'remove' in the
subject line.  Thank you.

 

 

 

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