[Sust-mar] NSEN Media Training for Community Organizers on Nov. 7 and from Nov. 23-27 PLUS MORE

[NSEN]

The Nova Scotia Environmental Network is offering media training for
community organizers & non-profit leaders on Nov. 7 with Journalist Bruce
Wark and in four locations across the province from Nov. 23-27 with Optimum
Cossette Communications. Please see below and register early for these great
capacity-building sessions. More information here: www.nsen.ca PLUS other
upcoming events further below.


(1)
CRITICAL MEDIA WORKSHOP WITH BRUCE WARK
Saturday media workshop with well-known journalist and former Journalism
Professor Bruce Wark.

Workshop Date and Location:
Saturday, November 7
10:00 a.m.-3:00 p.m. 
Canadian Centre for Ethics in Public Affairs (CCEPA) , 630 Franklyn St.,
Halifax (Next to the Atlantic School of Theology in the south end of
Halifax.)
www.mapquest.com/maps?city=Halifax&state=NS&address=630+Francklyn+St&zipcode
=B3H+3B4+ 

Workshop Description: This one-day, two-part workshop aims to teach
participants basic rules for effective writing, interviewing and reporting.
By examining the techniques journalists use to engage their readers,
participants will learn how to write livelier news reports and features for
alternative media outlets. This training will also help participants
understand what mainstream journalists are looking for when they write and
report their stories. The second part of the workshop will focus on
propaganda and the news media. The questions: What is propaganda? and How
does it work? will be examined by applying Jacques Ellul's comprehensive
definition. Participants will also receive information about other
propaganda theories including Noam Chomksy's famous "Propaganda Model."
Discuss the importance of critical media skills. 

Presenter Bio: Bruce Wark is a retired journalism ethics professor who
taught for 15 years at the University of Kings College. Before that, he
worked for nearly 20 years for the CBC Radio News Service. Bruce served as
the producer in charge of such network news programs as World Report, World
at Six and The House. He also worked as legislative reporter at the Ontario
Legislature and as National Reporter covering the Maritime provinces.
Bruce's last job with CBC was as producer of Media File, a network radio
program that critically examined journalism and the news media. Bruce
contributes editorials and news features to The Coast and is a member of the
Halifax Media Co-op.

Workshop Agenda: 
9:30-10:00am	Registration and coffee
10:00-12:30pm	Effective writing, interviewing and reporting
12:30-1:15pm	Lunch catered by SOHO
1:15-3:00pm	Propaganda & the Media
3:00-3:15 pm	Evaluation, Draw Prizes & Final Announcements

Workshop Registration & Payment: 
Cost is $20 and includes lunch and materials. *Please let us know if cost is
a barrier to your participation. 
Register now. Space is limited. For more information and to register, please
contact:
Nova Scotia Environmental Network Address: 55 Willowbend Court, Halifax, NS,
B3M 3L3
Phone: 902.454.6846 / FAX: 902.454.6841 Email: nsen at cen-rce.org / Website:
www.nsen.ca 


(2)
MEDIA TRAINING 101 WORKSHOPS
Full day workshops on the basics of media relations for community organizers
by Optimum Cossette Communications and the Nova Scotia Environmental
Network. All workshops run from 9:00 AM-4:30 PM (Check-in & Coffee 8:30 AM).


Workshop Dates and Locations:
.	Monday, Nov. 23, Annapolis Royal Firehall, 5 Saint Anthony Street,
Annapolis Royal
.	Tuesday, Nov. 24, Continuing Technical Education (Room 121A), 5269
Morris Street, Halifax
.	Wed., Nov. 25, Nova Scotia Agricultural College, 40 Horseshoe Cr.,
Truro, NS (Jenkins Hall: Riverview Room)
.	Friday, Nov. 27, Southend Community Centre (Woodill Room), 28
Hillview Ave., Sydney

Workshop Description: This one-day training session is ideal for
individuals/organizations intending to do any outreach to media. The goal of
this workshop is to acquaint participants with the functions of the news
media and equip them with basic skills, which they can immediately apply to
advancing education, publicity, and advocacy goals of their organizations.
You'll learn: the inner workings of the media - Who are the media, What do
they do and why it matters; Leveraging media opportunities - How to place a
story in the paper; How to prepare a media kit; Tools and techniques for
communicating with media - The difference between an advisory, a press
release, a PSA; and How to get your message across - Developing key messages
that count. Workshop fees include nutrition breaks, lunch and a media
toolkit binder of reference material and templates. Funding has been
generously provided by Mountain Equipment Coop. Workshop presenters from
Optimum Cossette Communications, experts in advertising, media & public
relations. 

For the complete agenda and registration form, please go online to
www.nsen.ca Register now for the early bird rate. Space is limited.
Registration fee includes participant media toolkit binder, nutrition breaks
and lunch. Early Bird: $40 NSEN members, $50 non-members. After Nov. 16th
fee is $50/$60. Cancellation Policy: Cancellations for registrations
received in writing by Nov. 25 will get a refund less a $15 administrative
fee.

For more information and to register, please contact:
Nova Scotia Environmental Network Address: 55 Willowbend Court, Halifax, NS,
B3M 3L3 
Phone: 902.454.6846 / FAX: 902.454.6841 Email: nsen at cen-rce.org / Website:
www.nsen.ca 


*****

Other Nova Scotia Environmental Network UPCOMING EVENTS


(3)
Environmental Education Caucus Meeting
Friday, October 30 from 1:30-3:30 p.m.
Sackville Rivers Association, 45 Connolly Road, Lower Sackville
Public meeting on environmental education. Learn more about environmental
education initiatives in Nova Scotia. Find out about the great community
work of the Sackville Rivers Association. Connect with green educators. Join
our NSEN Environmental Education Caucus (EEC). For more information, please
contact our chair Dr. Lisa Kretz, Doctorate of Philosophy. The EEC is a
caucus of the Nova Scotia Environmental Network. For more information,
please phone: 902-454-6846, email nsen at cen-rce.org or visit us online at
www.nsen.ca


(4)
Water, Wetlands, and Coasts: Creating the Best Policies for Nova Scotia
Tuesday, November 3 from 7:00-9:00 p.m.
Room 305, Weldon Law School, Dalhousie University, 6061 University Avenue
Hear from representatives of the Department of Environment and the
Department of Fisheries & Aquaculture on the progress on the provincial
water strategy, the draft wetlands policy, and the coastal strategy at this
free, public event. These strategies are in various stages of development
and consultation. The water and wetlands strategies are legislated
commitments under the Environmental Goals and Sustainable Prosperity Act.
There will be respondents from the environmental community sharing their
perspectives as well. Find out more about how you can get involved in
creating the best policies for our water, wetlands and coasts for our
province. Copies of the draft wetland strategy and submission information
will be available. Reception to follow.  Organized by the Nova Scotia
Environmental Network. For more information, please phone: 902-454-6846,
email nsen at cen-rce.org or visit us online at www.nsen.ca


(5)
The Edible Schoolyard:Film & Discussion on growing food in our schools and
communities
Sunday, November 15 from 2:30-4.30 p.m.
Thomas Raddall Room, Keshen Goodman Library, 330 Lacewood
Guest speakers: Kathy Aldous, Dr. Arthur Hines Elementary School Garden &
Garity Chapman, Urban Garden Coordinator of the Ecology Action Centre. Free
public film and discussion on growing food and gardens in our schools and
communities. Come to watch this inspiring film by Slow Food Nova Scotia and
learn about the story of the Summerville community working with students,
staff and friends of Dr. Arthur Hines Elementary School. The harvest goes
beyond good local food; to include curiosity, community involvement and
unexpected curriculum connections. Kathy Aldous will explain how they
started the school garden at Dr. Arthur Hines Elementary School. Garity
Chapman will present on community gardens from her recent research trip to
New York, Philadelphia, Toronto and Montreal. Some great gardening draw
prizes. Find out how you can get planting next spring at your school or in
your community! Project of SENSE: Sustainability Education in Nova Scotia
for Everyone. Organized by the Nova Scotia Environmental Network. For more
information, please phone: 902-454-6846, email nsen at cen-rce.org or visit us
online at www.nsen.ca


(6)
Community Gardening Capacity Building: Luncheon Meeting with the Nova Scotia
Agricultural College
Monday, November 30 from 12:00-1:30 p.m.
Ecology Action Centre,  2705 Fern Lane, Halifax

Join community gardening leaders and Dr. Richard Donald,Vice President,
Research, Extension and Outreach Nova Scotia Agricultural College, and Sarah
Macdonald, Manager, Continuing Education Nova Scotia Agricultural College to
discuss ways we can built capacity for greater community and school gardens
in Nova Scotia. Please RSVP there are limited seating. Light lunch provided.
Project of SENSE: Sustainability Education in Nova Scotia for Everyone.
Organized by the Nova Scotia Environmental Network. For more information,
please phone: 902-454-6846, email nsen at cen-rce.org or visit us online at
www.nsen.ca


***********

Feel free to other organizers and activists!

Tamara

Tamara Lorincz, BA, BComm, LLB, MBA
Executive Director (NSEN)
Nova Scotia Environmental Network 
55 Willowbend Ct. 
Halifax, NS Canada B3M 3L3
Phone: 902-454-6846
Fax: 902-454-6841
Email: nsen at cen-rce.org 
Web Site: www.nsen.ca
*NSEN: Connecting for a Sustainable Future*

Sign up for our media training in November 2009 and attend our Annual
Roundtable & Award Ceremony on Friday, March 5, 2010.